Mojo in the Morning at Channel 95.5, Detroit recently had a great pair of concert tickets to give out. It’s not the prize, but the way you do it that captures listenership. They decided to do “Mojo’s Spelling Bees”. The listener, vying for the prize, sat in a car with the windows rolled up. The listener then had to correctly spell five words to win. The curveball? For every word he misspelled, a beekeeper in the backseat released a dozen bees into the car! Disclaimer: if you like this idea, it’s best to check with management to make sure you’re legal and have all your bases covered!