Empathy is such a critical element to connect with the audience. It’s “I feel your pain” because you have. J. Cruz’s girlfriend just gave birth to their first child. So the host of The Cruz Show, Power 106, Los Angeles, had to wear the pregnant belly one day so he knew what it felt like. Part of that was, when he had to go to the bathroom, we sent him into the ladies room to do so, taping the experience. Video for social media, audio for the program. And yes, he was interrupted by other women who also work on the floor while he was peeing. This is real life, with a unique twist. Which made it relatable and fun.