At the end of the day, its the display of your values as a human being on-air that listeners are drawn to. If they get the sense you are just like them, they’ll give you a fair shot at a relationship. We are all in search of “our people” (people just like us) in life. Regardless of your format, there’s great pressure to be contemporary in your content choices. Every listener, despite their age, wants to be connected to the topics of the day. Enter Mark and NeanderPaul, KSLX, Phoenix, who decided to talk about Demi Lovato on their show. Their classic rock audience might have heard of Demi, but not her music. This is a function of Demi being in the news a lot. What I want you to hear is how they talked about her in the presentation of their values. Consider how they say all of this and further, how it connects with their mostly male audience. An adult male is probably shaking their head yes at their comments (that’s connection) while being all about what is going on right now.