In a conference call this past week, a morning show and I were talking about our summer vacations and, more specifically, airline travel. Each of us had a story to tell about how much we hate the airlines. That’s when we went in the opposite direction to develop an idea. Let’s let the airlines complain about us! This show happens to be in a market with two hubs (American Airlines and Southwest) so we have a large body of flight attendants and pilots who can tell their horror stories; the ones they tell their fellow airline employees about how bad we are. You don’t need that to do this. Generate great stories around the Hot Topic of summer vacations with this idea.