The more unique your features, the greater chance you have of standing out in the cluttered marketplace that is morning radio. With a nod for our desire for a higher level of Latino listeners, we developed a benchmark at The J Show, B96, Chicago called Sexy Spanish Talk. We invited female listeners who hadn’t had a date in a while to call the show. Our executive producer, Gabriel Ramirez, seduced them in Spanish. Only, it wasn’t always a seduction as we changed up what he said to the caller to create humor. Hispanic listeners were laughing during the “seduction” while all others waited for the translation to get the joke. This show’s plot is “multiculturalism”. Strategic features like this score even bigger points with the audience.