The Vine at Nine

Ty Loves, New York, 92.3 NOW, New York City, has come up with an interesting way to use Vine to entertain its database of fans in a feature called “The Vine at Nine”.  They solicit listeners asking what cast member they want to see do a silly Vine video that day.  Vine videos only last seven seconds.  The cast member then does the video and at 9:00 that morning, and the link is posted and shared on all the show’s social media sites.  This works because it’s silly, it’s quick, and it’s another gross impression with their audience to keep them engaged in the program.