Great radio is story-based. Listeners love to hear stories. Most TV shows are grounded in telling an ongoing narrative. Hit records are stories. They are so important and valuable as content. Michelle, from Sean and Michelle, Lite Rock B103, Rockford, IL was recently at a sandwich shop. A rather regular occurrence for many of us. Here she tells the story of the guy in front of her, who kept ordering his food while also on the phone. Stories are great because they have details and twists and turns which make listeners lean in to hear how the story ends. Michelle accomplishes all of this in the telling of the story.