The very best radio talent communicate a very central message: I’m just like you. Sean Henry from Lite Rock B101, Rockford, IL does this effortlessly in the break below. Sean is a dad, who has normal struggles with his kids, just like the moms who listen to the radio station. He argued with his young son to do something every parent has endured. He came up with this quick, listener engagement break called “It Took Ten Minutes” where the audience guessed what took ten minutes to do, then he ran the audio talking to his kid about the “challenge” and had major, very relatable fun in the process.