WGFB Kids Get Wishes on St. Patrick’s Day

Kids on female targeted morning shows are always a hit.  Sean and Michelle, B103, Rockford, IL know how to use kids so women fawn.  A couple of weeks ago when it was St. Patrick’s Day, Sean talked with his kids, telling them that they get wishes because of leprechauns.  The result in this back-and-forth is that you meet a few strategic goals:  Sean positions himself at the doting dad who loves his kids thus reflecting values women reward with great loyalty.  And it’s damn funny so they’re laughing!