Who's Who at 6:42

Breaks and benchmarks need to be strategic.  They need to define a cast member and/or affirm a central image important to building loyalty.  At Drex and Maney, KISS 95.1, Charlotte, we just added “Who’s Who at 6:42” as a regular benchmark.  The caller is given a one-sentence story about something that happened to a cast member.  The listener must guess who it happened to (there’s your character development).  If they guess correctly they win.  A silly production value affirms the image we’re after (fun).