Tell stories. That’s central to great radio. Not lists or surveys or generic content listeners can’t emotionally engage with. What listeners of all ages respond to is hearing compelling stories with drama, conflict, and twists and turns. Dave McKay from Dave and Veronica, WQYK, Tampa has experiences in life and effortlessly shares them with the audience that define him, communicate his humanity, and engage people so they care about him. The audience cares about the show as a result of this team’s ability to tell stories. Here’s one, as an example, of terrific story-telling to accomplish all those goals.