One of the chief goals of any morning show is to make everything that they do entertaining. Talent get lots of endorsements. While the wiggle room with a client can be narrow, Applebee’s lets Dave and Veronica on WQYK, Tampa have some fun. By creating this humor, the commercial message is masked (making it more palatable for those who find commercial messages a tune out) and the client’s message comes screaming through more effectively. Not suggesting you handle live commercials this way as every client is different, but this one stands out.