One more Christmas bit! You must develop relevant topics to keep the audience’s attention. Everywhere we turn, we’re reminded that listeners reward digestible breaks of relevant content and them having something other than just conversation in the break provides additional reasons to stay emotional involved. Bryan Lord, on Two Men and a Mom, WRAL-FM, Raleigh, has a mother who requires a Christmas list each year. Becky (his mom) is always great on the show. After having been hounded, the team called Becky and Bryan had Alexa (his other mother!) read his crazy Christmas list to his real mom. Why does this break work? It’s the Topic + what you do with it that equals its stickiness. Christmas was relevant in December when they did this. Getting Bryan’s mom to come on added to it (because she’s entertaining) and then weaving their comedic list through Alexa makes it very topical and innovative. The Alexa voice plants an Easter egg In the bit, helping the show hold on to the listeners so they don’t get bored.