Oftentimes, we hear from talent that length of break equals its value. In other words, the longer the break, the more they got done. This is wrong many times. A shorter break plays to listeners’ attention spans, which compels all of us to prep harder to earn images and strategic wins. Here’s a new feature from Two Men and a Mom, WRAL-FM, Raleigh called Know This or Sing the Chorus. Great new features sometimes come from quirky names. Bryan Lord’s wife is a teacher at an area school and he went to their yearly talent show. Finding both a willing and fun fellow attendee, Bryan played around with him to do this version of the feature. Listen to this break below and see if you don’t agree that the show accomplished the following seven items in this break: it was topical (the trivia question was about a Christmas tree); it was local (Bryan talked about where his wife is a teacher); there was character development (I learned Bryan is married); it was music-based (listeners tend to evaluate having fun around the music higher); it was a different way to present content (so the show is perceived as fresh and new); it was fun; it was short (everything accomplished here was done in under three minutes).
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 firstname.lastname@example.org https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png email@example.com 06:48:462019-12-08 06:48:46WRAL-FM, Raleigh Know This Or Sing the Chorus