We love when family members (especially funny ones) are included in the show. They have an immensely humanizing effect on the cast member and are a very efficient way to do character development. Two Men and a Mom, MIX 101.5 (WRAL-FM), Raleigh leverage family members in a terrific way. Bryan Lord’s father was having a birthday and is a freak for Barry Manlow (a quirky, memorable trait). Bryan has a unique relationship with his dad so he purchased and sent from Amazon an autographed Manilow picture, and made his father open the package on-the-air without knowing what’s in it. They hid the surprise so they’d get a natural reaction, which was followed by a story (a concert memory). I leave the break getting a glimpse into the fun relationship Bryan has with his father, felt like I was a part of the reveal, and laughed. Listeners are drawn to humanity and things that are real. This serves both goals and is memorable and strategic as a result.
