A product’s greatest strength can sometimes become its greatest weakness. This radio station has been on-the-air for 50 years. Heritage is wonderful until a competitor positions you as predicable, staid, and boring. Over the years, as the station tried new and different morning shows, this was its image – the lack of consistency in morning drive worked against it, too.
We hired this team to be the show of the future. All in their 20s and 30s, we did to our competitor in two years what they did to us many years ago – we repositioned their morning show as predictable, staid, and boring. Locally owned, we can move quickly when coming up with an idea that might generate talk. The team gets out regularly in the community to meet listeners and turn them into converts.
Just under three years in, the show is consistently #2 W25-54 and P25-54 in the market. Not only that, they are having an even bigger (and positive) impact on the brand than anyone thought possible by this point.
Hear Some Strategic, Fun, and Memorable Content
from Kyle, Bryan & Sarah
"Steve's attributes as a coach are unmatched. It's not only his knowledge of the industry, it's his organizational skills, work ethic, and personable nature that truly make him the best. Steve's advice hinges on giving listeners entertaining and relatable content. His method is a proven winner."
"I look at Steve as a friend first, consultant second. Steve isn't just there for you once a week, but rather 24/7 trying to help you grow as a person, which in turn grows the show. From the day we went on the air, Steve has been by our side helping create effective strategy and content that has allowed our show to blossom daily. He's the compass that keeps your show pointing north instead of south."
“Steve is an invaluable member of our team. He brings a treasure trove of ideas, a fresh perspective, a wealth of experience, deep insight, and a supportive voice. Working with him is inspiring and pushes the team to never settle and always continue to strive to be better. He’s not just our consultant. He’s a member of the family and helps make us be the best show we can be.”
Former PD WRAL-FM, Raleigh
“I have been working with Steve for nearly 5 years and he has been an invaluable asset to the morning show. The ‘consultant’ title might be on his business card, but he is much more of a friend and mentor. His guidance and expertise have helped us keep a job in morning radio instead of Radio Shack…which are all out of business.”
Mix Mornings WRAL-FM, Raleigh
“Steve is such an encouraging coach. He's ALWAYS there when you need him. He's funny. He's irreverent. He's endlessly curious. And he's brilliant at morning radio! I've had the pleasure of working with him for 4 years, and am continually amazed at his creativity. There is no bottom to his well of ideas. I am very grateful our company made the investment in him to help us build our show.””
Mix Mornings WRAL-FM, Raleigh