Mojo: The Spelling Bees
Mojo in the Morning at Channel 95.5, Detroit recently had a great pair of concert tickets to give out. It’s not the prize, but the way you do it that captures listenership. They decided to do “Mojo’s Spelling Bees”. The listener, vying for the prize, sat in a car with the windows rolled up. The listener then had to correctly spell five words to win. The curveball? For every word he misspelled, a beekeeper in the backseat released a dozen bees into the car! Disclaimer: if you like this idea, it’s best to check with management to make sure you’re legal and have all your bases covered!
Every morning show has received an ugly e-mail or text from a listener. Listen as Nick Cannon on 92.3 NOW, New York City completely disarms one of them by calling her to talk about the sent text! Listen as he both surprises her with the call and wins her over, making her an even more loyal listener to the show.
The Prank Phone Call is one of radio’s strongest benchmarks. Here’s Rickey Smiley whipping a listener who’d just had a baby into a frenzy by calling as a nurse at a hospital to say liquor was found in her breast milk.
At MIX 104.1, Boston, we had a very unique prize – the chance to play football with Patriots quarterback and local hunk, Tom Brady. We did “Dress Like a Lady to Play With Tom Brady” where guys had to dress in drag to win. The goal of a show is to be real, tell stories, be innovative, and create fun. Here is a prime example on Karson & Kennedy of how we involved listeners in this very unique idea.