WBMX Lady/Brady Phones

At MIX 104.1, Boston, we had a very unique prize – the chance to play football with Patriots quarterback and local hunk, Tom Brady.  We did “Dress Like a Lady to Play With Tom Brady” where guys had to dress in drag to win.  The goal of a show is to be real, tell stories, be innovative, and create fun.  Here is a prime example on Karson & Kennedy of how we involved listeners in this very unique idea.