Archive for month: August, 2010
It’s The Most Wonderful Time of the Year
For parents who are tired of their kids this summer, it’s the most wonderful time of the year – because it’s back to school season! Which is why you’ll play off this emotion by gathering audio from friends, co-workers, and listeners saying their name, their kid’s names, the school they’re going back to, and a quick, emotion-filled sentence about how they desperately want them out of the house and back to school and lay it over Johnny Mathis’s Christmas classic, “It’s The Most Wonderful Time of the Year”.
Angry or Acting
Karson & Kennedy at MIX 104,1 Boston went out and rented DVDs for an afternoon. They were in search of scenes in Mel Gibson movies where his character got angry. They set those aside and edited some of his ugly phone calls to Oksana for a fun game called “Angry or Acting”. They played an audio clip for a listener who had to determine if Mel was acting angry or actually angry. It’s fun and here it is!
Nick Calls Mel Gibson on Skype
With the Mel Gibson story front and center, NOW, New York City’s Nick Cannon decided he wanted to get into a new profession to help Mel. So as an anger management counselor, Nick rang Mel up on Skype for a little conversation! Innovation is what makes shows unique. Here’s a great example of an idea no one else thought of that made Nick stand out in that moment, creating an environment where listeners would come back for more because they had so much fun hearing this.
Time Out For Spanish
With commercials all over the place for Rosetta Stone, Stafford and Frigo, the morning team at The Fox in Jonesboro, AR, do a regular feature called “Time Out for Spanish”. They get a very quirky sentence read in Spanish. They air it and then translate it back to English. The fun factor happens with the quirkiness of what they write and the production value they place up against the feature to communicate its silliness.