Here’s a new game to play called “My Friend Said it On Facebook”. Grab some of the dumb, inane things friends posted on your personal Facebook page. Note the friend, and read what they said to a listener who has to guess if a friend actually posted that inane thing or if you made it up. Three of five right and they win. This easy game allows you to play off the stupid things people post on their walls on Facebook.
To introduce Candy & Potter, the new morning show on KMPS, Seattle, to the market, we’re doing “The Hole in the Wall Tour” where we take the show out each Friday to meet listeners at a small, local breakfast place. On this Friday, the mayor of the small town was asked a bunch of trivia questions, with each correct answer worth some money to his favorite charity. Listen as they ask local, quirky questions with a pop culture feel. This one’s fun and works because listeners can play along in the car.
Anyone can run down the list of things going on during the upcoming weekend in town. There was a time when that content worked. No longer, though. Now, it’s how you do it that matters. Listen here at Jimmy & Yvonne, from DAVE-FM, Atlanta talk to a regular character on the show (and listener to the show), Bob the Queen. Bob’s not only tied into Atlanta, he has terrific chemistry with the team, is quite authentic, and exceptionally quick-witted. The draw here for listeners isn’t what’s going on in Atlanta, it’s what Bob says that make people want to tune in.
With the strong debut of William Shatner’s new TV show “S&#@ My Dad Says” (from the highly popular summer book about the writer’s dad), time to get a show member’s mom to do the same in a feature called “S&#@ My Mom Says”. Have a show member’s mom offer up some sage “mom advice” with a carefully placed bleep to lend the impression she’s cursed. These are slightly produced and stand alone packages (yes, you should introduce them) which can run the next few weeks to play off the new TV show and popular book.