Archive for month: January, 2011
Here’s a feature that plays off of American Idol, with a slight change in spelling. On occasion through the run of the program, do “(Your City) Idle”. This is a simple phone topic done in your prime time rush hour where you ask listeners to call and tell you where they’re sitting in traffic. It’s really local and will get exasperated listeners on who are living the morning routine, waiting at red lights or in bumper-to-bumper traffic on the freeways!
When the New England Patriots were still in the NFL playoffs, we knew we needed to tie into this topic but as a female-targeted morning show, Karson & Kennedy, on MIX 104.1, Boston, knew it couldn’t talk pure sports. That’s why they came up with this fun feature called “Mom, I’m Having an Affair with Tom.” One female listener, calling her mother on the other line, had to convince her she was having an affair Patriots QB Tom Brady.
The Super Bowl
State of the Union Speech
Hu State Dinner
Oprah’s Family Secret
Winter X Games
The most universal content topic is relationships. There are many kinds of them and they’re relatable to everyone. Here’s a new feature called “Text Your Ex”. Ask listeners to put together a text they want to send to a ex to tell them what they really think about them, but have the listener send it to you instead! Find someone with a British accent and put really classy music under it as the most vitriolic are read on the air!
Anyone can do American Idol updates, most people talk to the kicked off contestants, but only one show can do “Bud Light Bev”. Bev is a listener to Karson & Kennedy on MIX 104.1, Boston. She calls in a lot and she’s always drunk. So, they built an American Idol game around her. Go grab a Bud Light and enjoy!
The Seahawks had a great season in the NFL, even beating reigning Super Bowl Champs, the New Orleans Saints. To help celebrate, Candy & Potter, on KMPS, Seattle decided to put together, with listeners help, a Pete Carroll Carol. Just off of Christmas, they re-wrote “The 12 Days of Christmas” as an ode to celebrate the team and coach who took them further than anyone expected (theirs is called “The 12 Days of Seahawks”). I always ask shows what they are doing with local topics others in the market aren’t. This is a great example of one that scored on every level.
How about trying a new idea called “We’ll Help You Sell It On Craigslist”? No doubt people have lots of junk to sell in their home for extra cash. One place they do this is on Craigslist. Ever read the ads on that site? They’re banal, boring, and don’t stand out. Here’s a chance to use your team’s creativity. Have a listener call with the item they want to sell. Take a break, then write an ad that sparkles and captures people’s attention. Debut the ad for the item on the show with your caller. A trick: sex sells everything. So regardless of the item, figure out a way to include nudity or sex in it and listeners will laugh!
One of the chief responsibilities of a show is to generate content no other show in the market can. Perez Hilton does a daily celebrity update on J & Julian’s show on B96, Chicago (now #1 P18-34!!). Perez could certainly rattle off all the latest Hollywood gossip with great credibility. But listen as this report lights up when the morning team gets Perez to talk about trying to find a partner on match.com! That’s something no one else did that morning and led to other organic ideas which positioned the show as relevant, unique, and fun.