“Steve Reynolds is part of the strategic team here at B101. He helps us develop a strategic foundation for our morning show based on the hosts. We then better understand who we are, making is easier for everyone to build engaging content around that. He has great credibility with our entire team.”
“Steve is one of the key people in my brain trust….he has played a major role in the development of winning strategies for a number of our major market morning shows. No matter where a morning show is in their life-cycle – from developing shows, to highly established brands, Steve can bring them to the next level. There are only a handful of people whose instincts I trust implicitly, and Steve Reynolds is one of them.”
Every contemporary aged female has a gay best friend she can rely on for fashion and relationships advice, right? Well, there’s a sad segment of your female audience that has yet to connect with one. That’s why you can, on occasion, do “The Go To Gay”. Open the phones – only two kinds of people can call. Women without a gay best friend, and gay guys willing to adopt another straight female into their circle. Introduce one gal to one gay on the phone, then eavesdrop on the conversation. They don’t actually have to become friends in real life, but putting them together on the phone might be fun to listen to.
Back when the Bruins were in the hunt for the Stanley Cup, Karson and Kennedy at MIX 104.1, Boston got an interview with their play-by-play announcer. Not uncommon, right? The goal of an interview is to do stuff inside it for the person least interested in the topic. In this one, the show gets him to bring them inside various aspects of the team, landing as him being authentic and real by revealing himself, too. This is a pretty good interview, geared at all their audiences – those who cared about the Cup and those who didn’t.
Harry Potter
William and Kate
Casey Anthony
Baseball’s All-Star Game
Nancy Grace
Rihanna
Derek Jeter
Horrible Bosses
Betty Ford
The Debt Ceiling
Jennifer Aniston
British Open
Kim Kardashian
Hines Ward
Tour de France
News of the World
Yao Ming
Summer Travel
Ohio State Football
Atlanta Cheating Scandal
What happens when you’re grounded for the summer? The best radio is a reflection of real life. Nick is an 11-year old kid in Detroit who got grounded for the summer. Following the drama (something reality TV shows do quite well) is very memorable and fun. That’s why Mojo in the Morning on Channel 95.5, Detroit “adopted” Nick and is following his exploits.
You’d be amazed at the names they give some fireworks. You may also be amazed at the names they give some sex toys. “The Punisher” and “The Golden Shower” are names of…fireworks. While “The Cone” and “The Orca” are sex toys. This is an easy game to do (use Google to find them) just back from the July Fourth holiday.