Normally I am not a fan of any morning show cooking on the air. There is zero listener benefit to this. But here’s an exception. Eddie and JoBob, on K-HITS, Chicago grill in the studio right before the July Fourth holiday. What makes it work are the sounds they create and the fact that JoBo uses it to get to audio of him asking kids questions about grilling during the holiday weekend, which is really fun.
Archive for month: July, 2011
This isn’t fun, but it’d be very poignant. The tenth anniversary of 9/11 is but six weeks away. This year, it’s on a Sunday. Centered around the morning show, stage the largest gathering in your market of people to sing the National Anthem. Being a Sunday, folks will be in a very reflective mood for this milestone anniversary. Your being the center point to pulling this off will make you quite rememberable.
Back when the Arnold Schwarzenegger scandal broke, Jim and Kim, on Fresh 102.7, New York, gathered some notorious cheaters (Arnold, John Edwards, Jesse James, and Tiger Woods) and asked their listeners to list them from most to least egregious. One of the easiest things to do on a show to create some dimension inside breaks is get listeners to play along with you. In their novel idea called “Stack the Cheaters”, they did just that.
It’s time to “Talk Sexy in Spanish”. No doubt Spanish is a very sexy language. Write some sexy sentences in Spanish (“I want to caress and hold you all night, my love”) and then write some very non-sexy ones, too (“I just save 15% on my car insurance by calling Geico”). Read each to one listener in your sexiest voice. The listener has to guess if you did, indeed, say something sexy in Spanish. If they get three of five right, they win.
“Steve’s contributions to the team are invaluable. I’ve worked with Steve over the last eight years on both heritage and new shows. He customizes a strategy based on the individuals on the show while incorporating a fresh perspective, innovative ideas, and a direct approach that helps the show realize and reach their potential. Steve builds trust and credibility immediately with everyone he works with, allowing the show and the brain-trust to develop a strategy and WIN!”
With our being in summer travel mode, lots of families are heading out on vacation. Each week until the end of the summer, solicit from your audience a mom to call with kids (cute-sounding age) who are headed out on vacation that weekend. Get the mom to get one of her kids to leave you a voicemail each night of their vacation the following week. All the kid has to do is read down the list of everything they did that day. Then, grab the voicemail when you get in and air it during your show to reflect what families are up to this summer.
J Lo/Marc Anthony Divorce
William and Kate
The Marine Ball
Tour de France
Atlanta Cheating Scandal
Sarah Palin Documentary
Nothing is better than when you take one of the hottest topics out there and create humor by doing something unique around it. Eddie and JoBo, on K-HITS, Chicago, are legends in the market. These guys are really funny and relevant. Here’s a call they made back when Prince William got married. They called another church in London as representatives, looking to change the venue due to too much media exposure. About halfway through, the woman at the church starts to get the joke.