WQYK Valentine’s Day Song
How better to use as content a guy’s inability to buy anything other than roses and chocolates for his wife on Valentines Day than by doing a custom song from him to her? Dave and Veronica on WQYK, Tampa invited in couples looking to celebrate the holiday. We found out lots of personal stuff about the wife from the couple and then did a very custom song as a Valentine’s Day gift. The break below is a great example of how you do unique and innovative content that is both memorable and cannot be duplicated.
What radio has over all other forms of media is that it’s personal. That level of intimacy helps create a bond with the audience that makes them loyal. Recently, Cassidy, on Drex and Maney, KISS 95.1, Charlotte, admitted to the audience that she was not being invited to the wedding of a close friend. The honesty and vulnerability of that story defines Cassidy and creates a level of empathy from listeners that is very valuable. Here are the two breaks they did – one the story, the other listener’s reaction.
The morning of the Vice Presidential debate in October, Rob and Joss, Froggy 92.9, Santa Rosa, CA did something very clever. They gave a political civics quiz to two people who were second-in-command where they worked. This works because it plays off the theme of the day, uses appropriate trivia, and is done in a way where listeners can play along in their cars on the way to work.