WNKS “Cassidy Not Invited to the Wedding”

What radio has over all other forms of media is that it’s personal.  That level of intimacy helps create a bond with the audience that makes them loyal.  Recently, Cassidy, on Drex and Maney, KISS 95.1, Charlotte, admitted to the audience that she was not being invited to the wedding of a close friend.  The honesty and vulnerability of that story defines Cassidy and creates a level of empathy from listeners that is very valuable.  Here are the two breaks they did – one the story, the other listener’s reaction.