Archive for month: August, 2013
With lots of fall state fairs about to kick off, convince farmers (or the local 4H Club) showing animals at your fair to name some farm animals after each member of the morning show. That’s your hook every time you go to the fair…to check up on your children!
One way to bond with women is to talk about kids. An easy concept, right? Sean Henry, Lite Rock B103, Rockford, IL is the master. Sean’s son Declan just turned five. To celebrate, he played The Pyramid with his son. The category was things in fives. Way too cute. And women walk away loving Sean even more for being a great father.
Fall state fairs are about to happen in most markets of the country. Fairs are attended by what we like to refer to as the “rank and file” of listenership. Each morning of your fair, have the person on who runs the lost and found department to get them to tell you what was accidentally left at the fair the day before. I bet it’s an odd and funny list.
We needed a simple, quick benchmark for an early hour of Ty Loves New York, on 92.3 NOW, New York City. Enter “Food Porn” where Bryan the Phone Screener and a listener talk very suggestively about an item they recently ate, attempting to make the other person laugh. It sounds dirty, but it isn’t.
You must love a morning show that thinks outside the proverbial box. Approaching Father’s Day in June, Rob and Joss, Froggy 92.9, Santa Rosa, CA had a grand idea. Luke Bryant is one of country’s biggest artists right now. With the holiday upcoming that week, they found his father who offered up a unique take on the star. This is radio genius because no one else in the market thought to do it.
We just got done with another wildly popular “Shark Week” on Discovery. Follow that up this week with “Bark Week” where you encourage listeners all week to call you making their dogs bark on the phone! Thanks to Dave and Veronica, WQYK, Tampa for sharing this great idea.