“Steve has helped evolve our content strategy over his time with us, continuing to hear the show as a listener. His outsider perspective keeps up honest to the strategy while continuing to challenge our team in ways that helps them grow to deepen the relationship with the audience so their loyalty gets them addicted to our cast and they return every day so our ratings go up.”
“Coming into a high profile situation, with a new cast placed around me, Steve’s guidance was invaluable! Having him as a creative partner, and trusted sounding-board was a relief and daily-motivator. Also, he sends a ***ing GIANT chocolate bar to the office every year.”
“As a team we have 50 odd years of experience between the two of us and with Steve, we’re still learning. Learning new ways to prep, new ways to tell stories, new ways to connect. After a meeting with Steve were are left sometimes exasperated, but always exhilarated. He has the ideas that leave you asking ‘Why didn’t I THINK of THAT??’ Steve is the key ingredient in your radio arsenal…the secret ingredient that the competition wishes they had.”
“Steve is the best! Among the many things I love about him is that he will challenge you to think and will sometimes do it just to mess with you while secretly laughing inside! He comes to the table with ideas and is there for us when we need to brainstorm or need solutions. I’ve been working with him for about 3 years now and consider him more than a consultant, he is a friend and a valued member of our team.”
Games are best when they can also be played by listeners in their cars. John and Tammy, KSON, San Diego, do their version of The Pyramid called “The Friday Face Off”. Here’s one they take an extra step by using a category that completely fits the weekend The Grammys are on TV. This is topical, fun, shows the chemistry of the team, with listeners playing along. They want to have a good time when they wake up – this is a great example of that.
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If you want to bolster your Twitter followers, encourage listeners to follow you, then tell them that at 11:30 that morning, you’ll Tweet a restaurant location where you will be noon. First twenty (or however many people you can accommodate) listeners to show up get a free lunch with you guys. They can only get the location if they’re following you on Twitter!
With Lent being last week, round up a few people observing it, finding listeners who gave up things like coffee, Diet Coke, cursing, McDonalds, and cigarettes (and the like). Check on them throughout Lent to see how they’re doing. Then, the day Lent ends, bring them in for their first imbibing with the item they gave up to get their reaction live on the show.
