With graduations upon us, walk around the building asking co-workers to give advice to their younger selves. If they knew then what they know now about life, what would they tell their 18-year old self? Record all, edit the best (most touching, weirdest, funniest) lines together. Put “Pomp and Circumstance” under it and play it for your audience!
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You keep hearing that interviews don’t work. Crappy interviews don’t work. Great ones do. This is an example of a well-executed, very fun interview from Ryno and Tracy, KYGO, Denver. They’re talking to Jerrod Niemann, who’s not yet an A-lister on the country charts (he’s headed there, though). Jerrod’s coming on to talk about his new CD. Ryno and Tracy know that listeners care less about being sold something than they do being entertained. Ryno has a touch of laryngitis. He starts by talking with Jerrod about being a singer and what he does when he has throat issues (he’s connecting with Jared in doing this). It then turns into a terrific story Jerrod tells about going to a gynecologist (yes, he’s a guy so it’s interesting), and they land on Jerrod’s fascination for unknown beers and the app he has which helps him. At the end they sell his CD, after the audience has been entertained by everything else.
As we shift into summer content, many of your listeners will have Saturday morning yard sales to get rid of the stuff in their home they no longer use. Most people having these advertise them by tacking a sign on a telephone pole. Set up a regular Friday feature through the summer where listeners having these yard sales can feel the power of your show by promoting them on the program. They give the location, the times, and can highlight the oddest item they’re selling. The marrying of these two items (your big show with the smallness of a yard sale) could create fun lifestyle content.
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One of the things many shows miss is the use of street audio for their program. Every talent has a smart phone app which allows them to record an experience they have to accentuate telling the story to the listener the next morning. If something fun or weird is happening, record part of it on your smart phone. The best audio portions help tell the story. St. Patrick’s Day is a no-brainer. Head out to drink, run into drunk people, record your fun exchanges with them as content for your next show. The goal of breaks is to get listeners to feel something (preferably have a good time). Stacey K & Jonah, Hot 101.7, Santa Rosa, CA seize this opportunity every time.
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With Mother’s Day Sunday, tap into the vein of kids and moms by calling the kids of cast members to tell them they’re on their own buying a gift this year. Moms usually get the standard fare: flowers, dinners, jewelry, cards. Tell the kids they must come up with a novel gift suggestion each day until Sunday. Call them back every day this week to see what creative things they’ve come up with. You might have to coach the kids off-line, but it’ll make for fun, very relatable breaks, especially if you target women.
The job for in-stadium announcer for Padres games opened up in San Diego. Seizing the shot at being ultra local in a fun way, John and Tammy, KSON, San Diego decided John would try out for it and bring listeners along for the ride. John made it through the first few rounds, bringing tons of stories and audio to the show for listeners to get a peek behind the curtain. Just before John’s final audition, we had him be the PA announcer at area retail stores so he could get comfortable with the process. Retail establishments like Lowe’s came out of the woodwork to have John come by to tell customers that azaleas were on special. John didn’t get the Padres PA job, but we created lots of fun, unique local content in the process.
