With Mother’s Day Sunday, tap into the vein of kids and moms by calling the kids of cast members to tell them they’re on their own buying a gift this year. Moms usually get the standard fare: flowers, dinners, jewelry, cards. Tell the kids they must come up with a novel gift suggestion each day until Sunday. Call them back every day this week to see what creative things they’ve come up with. You might have to coach the kids off-line, but it’ll make for fun, very relatable breaks, especially if you target women.