KHTH Drive Through Mad Libs
Stacey K and Jonah, HOT 101.7, Santa Rosa, CA got into a bet the other day, with the loser having to potentially embarrass themselves with “Drive Through Mad Libs”. Jonah lost this bet so he had to go through the Starbuck drive-thru and weave into his order the code words (which were naughty) Stacey identified for him. Two things that were terrific about this: they recorded it the day before they actually had to pay it off so when they teased it, instead of being live (and not knowing what they would get), it was packaged and aired as live ten minutes after the tease so the audience got the payoff quickly. The other fun thing about this is that the gal at the Starbucks recognized Jonah’s voice, which was a bonus for those listening.
This break is instructive about hooks and adding elements to make them glow in 3-D. John and Tammy, KSON, San Diego got into an expected conversation about taxes back in April. John admitted to the audience that his partner did his taxes and that a problem had developed – he owed back taxes. Listen for these things: John’s great hook up front to set the table so the listeners want to hear the details of the story. Then there’s an admission from Tammy about the guilt she feels that John owes the taxes, so John has on a pastor who’ll absolve Tammy of her guilt. Without the pastor, it’s just a two-dimensional story. With the hook and pastor, the break has a better chance to sparkle, and adds another element to help create an entertaining break.