Hot List February 23, 2015

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The Oscars

The Razzies

Daytona 500

Neil Patrick Harris

50 Shades of Grey

Cold Weather

Obamacare

Kanye West

Jay Z Has a Son?

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Bruce Jenner

Pierce Brosnan Fire

American Sniper Trial

Kurt Busch

Spring Training

WalMart Raise

Girl Scout Cookies

Bobbi Kristina

Michael Phelps Engaged

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AMP 103.3 Therapy with Judah (Snow Cheer Up)

amp1033_tjshow_500x350No doubt Boston has been hit hard with winter weather.  If you lived there, you’d know most people are over it.  Frustrated with non-stop snow, cold temperatures, and rides to work that last twice as long because of the roads is a common vibe.  Tapping into the emotional vein of a market is critical to being local.  The TJ Show, AMP 103.3, Boston, does a weekly feature called “Therapy with Judah”.  Judah is TJ’s nephew and comes on weekly to share his wisdom.  In last week’s edition of the feature, Judah was charged with giving the market a pep talk about the snow and winter conditions.

Let’s Vote on Lent

Despite the fact that Ash Wednesday was this past week, it’s not too late for you guys to choose a member of the show and each suggest something they give up for Lent.  Then ask listeners to vote on those items (on-the-air and online) with the reveal the next day.  Then that person on the show must give up the item with the most votes and you track them until Easter.

The Office Christian Grey

Walk through the office asking female co-workers who they think the office Christian Grey is.  Once they vote, invite that person into the studio and play the audio for them to get their natural reaction.  Then ask your office Christian Grey to read some of the naughtier passages in the book.  Thanks to Ryno and Tracy, KYGO, Denver, for this terrific, very topical idea.

HOT 97 How Much Gay is In You?

hot97_ebrointhemorning_500x350Combine a provocative conversation around sex with terrific team chemistry and add in a pinch of vulnerability for character development and you have a very memorable, very real break.  Peter Rosenberg, part of Ebro in the Morning, HOT 97, New York, believes that every single person has a certain percentage of gay in them.  He throws out this theory and then kicks back as the chemistry of the team takes over.  Listen as Laura Styles comments on herself, as well as listeners sharing their perspective of Peter’s thesis.  This is silly and fun and a couple of great radio breaks.

Hot List February 16, 2015

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Presidents Day

50 Shades of Grey

Valentine’s Day 

Westminster Dog Show

SNL is 40

Mardis Gras

Ash Wednesday

Lent

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Bruce Jenner

Bobbi Kristina

Vaccinations

Kanye West

Academy Awards

Brian Williams

John Stewart

David Cassidy 

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Hot List February 9, 2015

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Bruce Jenner

Brian Williams

The Grammy’s

Valentine’s Day

Fifty Shades of Grey

Bobbi Kristina

Vaccinations

President’s Day

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Rosie O’Donnell

Tiger Woods

Bobby Brown

Suge Knight

Channing Tatum

SNL Turns 40

Aaron Hernandez Trial

Radio Shack is Bankrupt

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Giving the Audience a Happy Ending

With the Oscars coming up, the appropriate member of your show should give the audience a happy ending.  They describe to the caller the ending of a happy movie.  The listener just has to guess the movie to win.  Go to IMDB’s page for highest growing movies of all times (here) and cull the list for appropriate ones.

KSON Isis Threatens Airplane

kson_johntammy_500x350When faced with telling a news story, all shows have options.  The first (and easiest) is to just recount the story as you’ve read it, sprinkle in some commentary, and then move along.  This is one-dimensional, somewhat boring to listen to, and (if I might be so bold) lazy.  Another option is to tell the story and then open the phones for some reason.  The third, and probably most powerful thing to do, is find someone in the story and get them to tell it, with you being inquisitive, asking all the right questions, and reacting naturally to what you hear from their first-person account.  Isis has been threatening airplanes.  John and Tammy, KSON, San Diego found someone on one of them and the gal’s recounting of her experience is absolutely emotional and riveting.  Grab your audience and don’t let go and they’ll come back.  Here are the interview segments proving that.

WNOW The Super Bowl Sex Party

Kyle & RachelOne of the easier breaks to do on a Friday show is to simply ask listeners that they’re doing that weekend.  It’s completely lifestyle and will be a potpourri of things you can explore, even going back to a few on Monday if something truly interesting comes up.  Which brings us to Kyle and Rachel, Radio NOW, Indianapolis, from this past Friday.  When listeners were sharing what they were up to, the team was completely taken aback when one caller said she was going to a Super Bowl Sex Party and that it was thrown by someone everyone knew, who was on TV in town.  Intrigue is critical to making a break work.  Kyle convinced the caller to give him the name of the person off-air, introducing this x-factor into the break.  Only he and co-host B-Lorde know who this person is (Rachel left the studio not wanting to hear the name).  Now listeners wonder, too.  Resulting in a question they’ll be asked for months:  who is it?  Here is the initial break they did with subsequent calls from listeners.