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The TJ Show, AMP 103.3, Boston has a very novel way to offer prizes to a listener once they win one of their quirky games. You can choose either what’s in TJ’s sack or Loren’s box. It sounds dirty (but isn’t), has an edge, and is always the same prize regardless once the listener chooses. It’s naughty without being naughty due to the play on words. But also adds an interesting spice to games to capture listeners’ attention.
There are multiple ways to do character development on a personality show. The most commonly used method is where the talent tells a relatable story about themselves (with drama and twists and turns) so the audience can understand how real they are. This usually leads to phone calls from listeners with their own entertaining stories around the same theme. If the original story is engaging, this always works. There are, though, other ways a talent can reach the same goal of defining themselves. The Boston Marathon was last week. Karson and Kennedy, MIX 104.1, Boston, played “Barrett or Barfly” where they asked a question about the famous race soliciting a funny answer from either a drunk person at a bar or Karson’s very cute son, Barrett. In this game, they positioned Karson as the loving father he is, were very local, innovative, and entertaining in the process.
Have you ever been around someone who won’t stop talking about golf? Drex, Cassiday, and Tingle, Star 94, Atlanta, know someone who won’t and he’s on the show. Drex lives, eats, sleeps, and breathes golf. So imagine the morning after The Masters. Drex found a way to work golf into most on-air breaks. This became a game the day after where a listener had to guess how many times Drex mentioned The Masters during the Monday show. The audio below is the production piece their producer, JP, put together to prove it. It’s very funny, quite relatable for women, and positions Drex as just like a husband of the audience.
With Game of Thrones, a big buzz TV show back on HBO, “The Game of Thrones” is a fun, quirky game you can play with listeners. Describe a different throne or something someone would sit on (i.e. toilet, electric chair, airplane seat). If the listener guesses the description of the throne you’re describing, they win.
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With Twitter forcing everyone to communicate in short soundbites, The Cruz Show, Power 106, Los Angeles, decided to do character development the same way. Relationships are the easiest and most relatable topic you can do on your program. There are many kinds of relationships (boyfriend/girlfriend, boss/employee, neighbors, you/your mom, etc.). Cruz had each member of the show choose an ex and they had to describe them in five words. This is smart because the listener gets to know the cast members in short, digestible bites. They then let listeners do the same and explored the more interesting stories as content to entertain the audience.
If you have a bunch of prizes to give out this week, do “He Got Waxed Because You Got Taxed”. This one is simple and ties into Tax Day (Wednesday). The listener calls to tell you how much of a check they had to write to the government. You then wax the body part the listener chooses of the most appropriate person on the show. Whatever prize is listed on the underside of the wax strip they get for having been taxed.
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