WBMX Barrett or the Barfly
There are multiple ways to do character development on a personality show. The most commonly used method is where the talent tells a relatable story about themselves (with drama and twists and turns) so the audience can understand how real they are. This usually leads to phone calls from listeners with their own entertaining stories around the same theme. If the original story is engaging, this always works. There are, though, other ways a talent can reach the same goal of defining themselves. The Boston Marathon was last week. Karson and Kennedy, MIX 104.1, Boston, played “Barrett or Barfly” where they asked a question about the famous race soliciting a funny answer from either a drunk person at a bar or Karson’s very cute son, Barrett. In this game, they positioned Karson as the loving father he is, were very local, innovative, and entertaining in the process.