Archive for month: July, 2015

What could be more fun than poking fun at your co-host?  Ryan and Shannon, KS95, Minneapolis, have this very playful brother/sister relationship on-the-air and the audience eats up that vibe.  Ryan has caught Shannon cleaning the screen of her phone in a very odd way. Instead of just confronting her about it on the show, listen to the very creative thing he did and the way he involved listeners in the rollout of the break.  This was very silly and intriguing to those just listening and maximized Shannon’s reaction and the audience’s interest in seeing what she was doing.

Conflict creates compelling conversation and entertainment.  Not necessarily conflict in the form of arguing.  But conflict in a disparity of points-of-view.  Add in sex as a central topic and an innovative way to do it and you have the makings of a unique, highly memorable and fun feature.  Mojo in the Morning, Channel 955, Detroit, do this so well they own the market.  “Six on Sex” takes a father and daughter (conflict) with dad asking his kid increasingly uncomfortable questions about her sex life on-the-air.  This feature is one of the many reasons so many morning shows in radio admire them.

With the concert season in full swing, tying into the music scene in your market, especially stuff in format, is always a smart move.  Luke Bryant is a fun show – this, in fact, is Luke’s persona (or “character” if we put it in radio terms).  Ryno and Tracy, KYGO, Denver, had tickets to the local Luke concert.  One thing we’ve learned in PPM is that taking caller 10 for anything is almost worthless.  To the non-contest players (99% of your listeners), that’s a lot of blah, blah, blah. Knowing the big win is in earning images with how you give something out, Ryno and Tracy did “Lick It For Luke” where if a cast member licked the randomly chosen item on-the-air, the caller won the tickets.  This is innovative and very fun for those who really don’t care to win the tickets who just turn the show on to have a good time.