Archive for month: March, 2016

So Hillary Clinton agrees to come on your show to look for votes, considering your state’s primary is that day.  Great score, right?  If you’re Mojo in the Morning, Channel 95.5, Detroit, you know that just getting her isn’t enough.  First the question of what you’ll talk with her about (don’t do policy…it’s not your brand and something everyone else would do).  Then ask:  what can we do with our one shot at a potential presidential candidate no one else will do.  What can we weave into this interview that’ll entertain our audience (and drive the PD of our competitor crazy because we thought of it)?  Enter Eric Harthen, who surprises Hillary with his imitations of Bill Clinton and Donald Trump.  Everyone is in on the joke dso it doesn’t come off as fake.  Listen as the show changes Hillary the Politician to Hillary the Human Being.  If you were a listener and heard this break, would you leave talking about it?  You bet you would.  Audio of the full break is below, as well as video of Eric doing his voices during the interview.

Why gab on-the-air about The Kardashians for the zillionth time when you can birth a baby?  Brando and his wife, from Spencer’s Neighborhood, 106.5 The Arch, St. Louis, were about to have another child.  The absolute best radio you can do is something no one else would think about.  Brando and his wife consented to the baby being born live on the show.  Imagine as you listen to this audio what every listener is doing.  Especially women.  They’re leaning in, listening, like they’re there.  This one break, as expected, was clicked and shared way more than the others on the station website, even getting exposure from other websites because of how emotional and unique it was.  This is excellent radio because it’s emotive, one-of-a-kind, highly sticky, and defines both the cast member central to it and the humanity of the program.