With Dos Equis retiring the Most Interesting Man in the World character, go find The Most Interesting Man in (Your City) as a promotion. Listeners call and have ten-seconds to convince you why it’s them (yes, it must be a man, not a woman). If they engage you in ten-seconds, learn more. At the end of the week, have your panel of judges crown your winner. Bring them in to award them a scepter and crown, as well as a year’s supply of Dos Equis.