The goal each morning is to be silly and fun in a way that reflects your brand and your program’s collective sense-of-humor. The Big Dave Show, B105, Cincinnati has a highly opinionated, terrifically goofy listener who always calls that they’ve turned into a recurring character for Halloween in a feature called What Would Scarecrow Do? Listeners call with their Halloween costume dilemma and Scarecrow has at it. With the tension of the presidential race and the world, your audience is looking for a respite from the stresses of life. Humor cures anxiety and there is lots of it. This show (Big Dave, Chelsie, and Statt) are picking up a CMA Award this week in Nashville for the Best Large Market Show (exceptionally proud, it’s very deserved). This goofy audio is a four-minute break from the world, which is exactly what the doctor ordered. You’ll love the jingle.
Archive for month: October, 2016
Monday would be a great day to ask fathers to take an oath (humorously written by you) to promise to not raid, eat, or steal their kid’s Halloween candy.
As an election bit, go to a place where there’s early voting or have someone record this on November 8th (election day). Ask people leaving the polling place to describe the candidate they did NOT vote for by using two words. Best part is no names are used so you’re not advocating for a side.
If you do “news” or a trending feature on the show, let’s huddle up and talk about why. It’s not to convey information – it’s highly likely a station exists in your market that is an expert at delivering information around the stories of the day to those tuning in. They come to you for fun and perspective. A goal for every show I work with is to make the audience wonder what the talent’s take is on the news stories of the day. That is the engaging part of doing a news feature – and what makes it work. Here’s an information break done on Bud and Broadway, WIL, St. Louis. The stories chosen come from the day’s headlines. But it’s their commentary, their take, and their laughter that elevates this break for a strategic win.
For us it was the Fudin family. They were the family in our neighborhood the kids abused every Halloween. Toilet paper in the trees, dog doo on the front stoop. If the cops were called Halloween night, it was pretty much a guarantee that Mrs. Fudin did the dialing. If there was a family like that in your neighborhood when you were a kid, it might be fun to call them to apologize as an adult as a Halloween idea.
You must be in the moment for content. You must be in the moment for content. You must be in the moment for content. There – I said it three times so I must mean it. We live in this pop culture world. So much so that shows that win big own the topics of the day in a way their competitor cannot. Ken Bone was the guy in the red sweater at the second presidential debate in St. Louis who asked the question about climate change. Ken (or more importantly his red sweater) made for an internet sensation. So…Spencer’s Neighborhood, 106.5 The Arch, St. Louis, tracked Ken down (he’s local) for an in-studio interview. Inviting him into The Bone Zone, they talked with him about his debate appearance, but then had him read some tweets about himself, thus creating a fun moment, around a top of the day, that our competitors did not have. What are you doing around those Hot Topics that’s unique to you? This interview is an A+ all the way around.
No matter where you turn right now, there’s a new poll on the presidential race. How about one of your own? Spend a week offline finding kids and asking them: based on what you know about Donald Trump and Hillary Clinton, who’d give out the better candy on Halloween? Whoever the kids pick wins the presidency. Like other polls, “release” this info to the media and I bet you get some coverage.