B105, Cincinnati Darren’s First Day at School
When telling a story, nothing beats getting at least one of the people in the story to come on the show to tell their part. We all know the value of telling stories on the air, right? Many shows feel as though they must tell every person’s perspective in the story. The Big Dave Show, B105, Cincinnati experienced the first day of school like everyone else. Instead of just talking about it, Dave called his house to chat with his kids about their first day. They sounded exactly like you’d expect as the team quizzed them. If Dave and the team had done the entire break without them, the break could have been very linear and not fun. Getting the kids on gave them something to play with, which is why it worked.
Odd ideas around the topics of the day cut through. One time when Mega Millions and Powerball were over a half-billion dollars and everyone was talking about it, John and Tammy, KSON, San Diego, decided to buy a ticket. Instead of the typical ideas of listeners choosing the numbers or one of the other ideas that’s been done before, we did My Ex Made Me a Millionaire by finding two people who are divorced and then they choose the numbers, with the promise that if they hit, they’d split the money. What’s fun about this is that they were on Topic of the Day content (a must for any show – the more tied into the Hot Topics you are, the more relevant and contemporary you are for your audience) and they inserted it into a relationship in dysfunction, which is always relatable to everyone.