John and Tammy, KSON, San Diego My Ex Made Me a Millionaire

Odd ideas around the topics of the day cut through.  One time when Mega Millions and Powerball were over a half-billion dollars and everyone was talking about it, John and Tammy, KSON, San Diego, decided to buy a ticket.  Instead of the typical ideas of listeners choosing the numbers or one of the other ideas that’s been done before, we did My Ex Made Me a Millionaire by finding two people who are divorced and then they choose the numbers, with the promise that if they hit, they’d split the money.  What’s fun about this is that they were on Topic of the Day content (a must for any show – the more tied into the Hot Topics you are, the more relevant and contemporary you are for your audience) and they inserted it into a relationship in dysfunction, which is always relatable to everyone.