With Howard Stern saying the president should resign, we’re reminded of the kind of relationship you want with listeners where you can do that, too, with minimal fear your fans will abandon you. Everything you can do with your show is rooted in the relationship you have with the audience. Howard has been around a long time and has been so honest with them over the course of these decades that he’s defined enough to be able to say what he did about President Trump and get away with it. It’s a process of building trust, which is vulnerability over lots of time. While you should always be honest with the audience, the berth of topics you can tackle on your show (the more divisive ones) opens over time (many, many years – and chance are you aren’t there yet). Here’s break from The Josie Dye Show with Matt and Carlin, Indie 88, Toronto who tackle the plandemic video that made the rounds on YouTube before being deleted. What I love about this break is that the team took a stand on this video – the tone of which was honest, but not off-putting. Then they pivot to a chat with a doctor who supported their position from a medical perspective. The takeaway is always be honest with the audience but know where your line is to continue building that relationship.
Archive for month: May, 2020
Now that listeners have been holed up in their homes for months, let’s treat that like their home is a hotel and ask family members to give a Yelp review of the stay. Come up with a few categories and open the phones (start with your home).
You might be doing lots of interviews with the Covid issue. Compelling and interesting story-telling with experts and listeners really resonate with the audience. But, you don’t get there by accident and certainly cannot make it happen without prep. There is a very compelling TV commercial featuring a nurse at a Hartford-area hospital (here). It is immensely powerful and paints the picture of a day in her life for viewers. Christine and Salt, 965, TIC-FM, Hartford decided they wanted to talk with Nurse Sophia, considering how moved they were by the commercial. A good first step in doing an interview is that you must be moved. What aids this interview is that they are curious people – not on the surface (i.e. tell us what time you wake up, what time do you get to work – these are the kinds of questions that signal you never prepped to figure out how you’d explore her story – so Nurse Sophie could expose her true life past what we see in the spot). As you will hear in this interview, the team probed about what it was like to be in a room with a Covid patient and what her life was like when she went home after experiencing that each day. They went deep and you must, too, if you will do an interview that will be impactful, emotional, memorable, and lasting for the audience.
With businesses starting to re-open, do a feature a few times a week called The Radio Free Sample. Let people who own businesses come on and tell everyone all about their local business – what they do, where they are, and when they’re open. Give each person a free fifteen seconds and be an advocate for local companies while proving the power of radio.
We’ve all done the same half dozen Mother’s Day ideas for years, right? Karson and Kennedy, MIX 104.1, Boston developed a new idea this year called Iron Mom. It’s the pretty simple bit where listeners call a voicemail line to tell them about what makes their mom special – what elevates this idea is the frame (they are creating a club of Iron Moms, which is powerful) and what they are asking listeners to share when they call. The brilliance of this break is how they debuted the feature. Where many shows would just promote the number, keeping the idea in listeners’ heads as they explained what they wanted, the team left their own mock voicemails for themselves and then played them for the audience. As you will hear, the examples both defined the show’s cast for character development but also gave those inclined to call what they are looking for. Each was both touching and funny and they moved the audience to feel the idea so listeners knew what to leave on the voicemail line for airing – which is smart.
With most everyone still holed up inside with their families, problems will bubble up. Choose the sillier ones and do a feature called Quarantine Court where the two parties plead their case to you for advice, then open it up to the jury (12 callers) with a vote on who’s right. Grab some production from Judge Judge online to spice things up and you have a relevant relationships-based feature until everyone can get back into their offices. Thanks to Hawkeye and Katelyn, KSCS, Dallas for this idea and frame.