You might be doing lots of interviews with the Covid issue. Compelling and interesting story-telling with experts and listeners really resonate with the audience. But, you don’t get there by accident and certainly cannot make it happen without prep. There is a very compelling TV commercial featuring a nurse at a Hartford-area hospital (here). It is immensely powerful and paints the picture of a day in her life for viewers. Christine and Salt, 965, TIC-FM, Hartford decided they wanted to talk with Nurse Sophia, considering how moved they were by the commercial. A good first step in doing an interview is that you must be moved. What aids this interview is that they are curious people – not on the surface (i.e. tell us what time you wake up, what time do you get to work – these are the kinds of questions that signal you never prepped to figure out how you’d explore her story – so Nurse Sophie could expose her true life past what we see in the spot). As you will hear in this interview, the team probed about what it was like to be in a room with a Covid patient and what her life was like when she went home after experiencing that each day. They went deep and you must, too, if you will do an interview that will be impactful, emotional, memorable, and lasting for the audience.