Sarah and Jessie, MIX 96.5, Houston Teachers Worst Christmas Gift

We’ve covered before the importance of telling stories when doing phones with listeners.  Stories are how we connect.  Stories have details and twists and turns and resolutions which make them fun to hear.  Sarah Pepper and Jessie Watt, MIX 96.5, Houston, did calls asking teachers about the worst Christmas gifts they ever got from a student.  Pushing stories to the margins (in this case, the worst gift) helps the story telling because worst gifts are much more fun to hear than best gifts.  Remember when opening the phones for any topic – if you do an “st” (best, worst, lamest, funniest, etc.) – you will get a something from listeners that lives on the fringes of the topic, which is a good move for vibrant, electric stories others tuning in will want to hear.  On the topic of worst teachers gifts, here are two breaks from the show, along with a third where they asked about the best gifts.

The Crappy Christmas Gift Acting School

Sometimes you get a real crappy gift and have to open it in front of the person who gave it to you.  Here’s where you conduct the Crappy Christmas Gift Acting School.  Get a lame coffee mug or T-shirt from someone?  Role play on-air with listeners how you can fake being all excited and touched that you got it.

The Christmas Carol Mash-Up

Got some fun prizes to give out?  The Christmas Carol Mash-Up is where you lay the hooks of three holiday tunes over one another.  First listener to tell you all three songs wins.

Karlson and McKenzie, WZLX, Boston Scared Straight Santa

This is one of my favorite breaks ever as done by Karlson and McKenzie, WZLX, Boston.  We were looking to find an edgy way to connect with the audience.  The show has attitude and swagger and we wanted to channel that sense of humor into a holiday idea that would be much different than the standard fare phone topics most shows do around this time of year.  Enter Scared Straight Santa.  Everyone knows of the “scared straight” concept where prisoners scare kids into towing the line so they don’t end up in jail.  We used that to keep misbehaving children in line for their parents or else Santa won’t show up.  The first break is the call from a parent who tells us how their kid is misbehaving.  The next break (the one below) is when Pete McKenzie calls back as Santa and challenges the kid to promise to be good.  This hits all important images you should have:  it’s fun, it’s real, it’s innovative, and it’s relatable.