Archive for month: December, 2023

My friend Dave Coombs, WLZX, Springfield, MA and WKLH, Milwaukee is an innovative spirit.  Dave has this wonderful ability to both identify the big topics around him (those things most of his audience is aware of) and match them with his sense of humor, to create a break no one else could do.  The way you stand out is by choosing familiar topics for your show, then doing something with those topics no one else thinks of.  Dave knows use of AI is everywhere.  So he got AI to replicate the voices of celebrities to create this fun break that made for lots of laughter in the room.  The only sustainable advantage you’ll ever have over your competitor is to out-innovate them.  This isn’t a typical radio “bit” because it came Dave’s quirky sense of humor.

So many of you are off doing a community service project with the holidays here.  Good on you!  There are a few different levels of projects like these.  One is the actual raising of the item or money you’re asking listeners to donate.  This is important, although it impacts a very small percentage of your audience.  What moves them to give is first-person accounts of the cause you’re working on.  Which is why it’s so important to talk with those affected by the cause, who most benefit from what you’re doing.  Facts tell, stories sell.  Those folks have stories and they can help you accomplish two important goals:  move more listeners to give and show your humanity to those who don’t.  Logan and Sadie, WINK-FM, Ft. Myers, FL are doing their annual Santa Paws where they ask listeners to donate a dog toy that will be given to animals at a local shelter.  Here they are talking with the gal who runs the animal shelter, helping them do both items noted above.