The Celebrity Call In
If you record in-studio celebrity interviews after the show for air the next day (when they’re in town), here’s an easy idea that’ll help you push audience from one hour to the next. After you record the celebrity in the production studio, have them also cut a short phone call with you, too, to say they’re in town asking if they can stop by to say hello or that they’re headed in and to ask if you want them to stop and pick up some McDonalds. Then, schedule the interview in a later hour of the show, but air the recorded “call” earlier to push audience to hear it.