When you listen to 7-8 hours of radio each day like I do (each hour a different show), you’re bound to hear things that bug you. Most days, shows are hitting it out the park. They’re on the right topics cut from that day’s pop culture, things going on locally, and stories about their lives […]
An actual conversation recently had with a talent: Steve Reynolds: “To make that idea ever bigger, why don’t we invite the sports guy from channel 4 to do a humorous play-by-play?” Talent: “He can’t come in when we’re on because he isn’t awake.” Steve Reynolds: “You’re right, because you said ‘can’t’.” Can’t. Won’t. C’mon […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2025-05-31 15:24:362025-06-02 07:50:47If You Think You Can’t, You’re Right
All the ratings gimmickry in the world can’t beat a personality who is emotionally connected to his or her listeners. When starting with a show, I ask what two unaided things they want the audience to say about them in two years. Almost every time I get back the right answers: that the show is […]
Steve’s Pet Peeves – Volume 3
When you listen to 7-8 hours of radio each day like I do (each hour a different show), you’re bound to hear things that bug you. Most days, shows are hitting it out the park. They’re on the right topics cut from that day’s pop culture, things going on locally, and stories about their lives […]
If You Think You Can’t, You’re Right
An actual conversation recently had with a talent: Steve Reynolds: “To make that idea ever bigger, why don’t we invite the sports guy from channel 4 to do a humorous play-by-play?” Talent: “He can’t come in when we’re on because he isn’t awake.” Steve Reynolds: “You’re right, because you said ‘can’t’.” Can’t. Won’t. C’mon […]
Creating Credible Connections
All the ratings gimmickry in the world can’t beat a personality who is emotionally connected to his or her listeners. When starting with a show, I ask what two unaided things they want the audience to say about them in two years. Almost every time I get back the right answers: that the show is […]