Kyle, Bryan, and Sarah WRAL-FM, Raleigh World Series of Bad Halloween Candy

Sometimes a simple update to an old idea makes it new again.  Everyone’s pitted awful Halloween candy against itself to get calls.  That one has been around since Marconi invented radio.  How do you update this so it’s different and fresh?  Kyle, Bryan, and Sarah, WRAL-FM, Raleigh figured out a fix.  First, they tied it into the World Series, making it double-topical.  The World Series of Worst Halloween Candies.  Great name.  Then, they wrote parody scripts as though the candies were in a WWE contest to present the matchups to the audience so they voted on-air and on their social media channels.  The over-the-top scripts, voiced by a Joe Buck parody, isn’t meant to fool the audience – it’s just there to elevate the idea.  Their social media engagement was through the roof because of these elements.  Here are two examples of what they used this week.