Kyle, Bryan, and Sarah, WRAL-FM, Raleigh with Conflict Creates Entertainment

In the construction of your breaks and in the dissection of the stories you tell on the show, where’s the conflict?  Who or what helps push your story line forward and can be the center of emotional engagement that draws listeners in?  Kyle, Bryan, and Sarah, WRAL-FM, Raleigh think of this in every break they plan on the show.  Sarah was due to have a girls weekend with college friends in Key West.  Yet, one of the friends invited another gal Sarah doesn’t like, and even considers an “energy vampire” so she’s thinking of bailing from the get together because of it.  A good story to tell for character definition because it’s honest and has conflict.  The show took things one step further – after Sarah tells her story and lays out the drama for the audience to comment on, they get on the friend in question so Sarah can ask why she did that.  This is “lean in content”.  And because it had conflict throughout, it garnered an emotional reaction from the audience both on the phones and in social media to make it more memorable to keep the show top-of-mind and “can’t miss”.  In your content breaks, where’s the bold conflict you can center things around so listeners are engaged and entertained?