John and Tammy, KSON, San Diego My Ex Made Me a Billionaire

Powerball pushes a billion dollar payout this week and we all know that it owns media turf when the number is that high.  That’s your first threshold to determine if a topic is good for your show.  Is the topic near-everywhere?  Then the big question:  how do we align ourselves with the topic in a way that expresses our take and sense of humor?  That treatment of the topic makes it distinctively yours.  That’s a must if you’re going to stand out in the cluttered marketplace of radio shows and choices for entertainment.  Our Monday Morning Free Idea this week is My Ex Made Me a Billionaire.  A divorced couple comes on and each chooses half the numbers and then you buy that ticket and give it to them.  It gives you a chance to explore what happened in the relationship, which is the big win.  Here’s John and Tammy, KSON, San Diego doing it when the lottery was at a similar height.