Jen and Tim, Star 102.1, Cleveland with the RnR Hall of Fame 80s Music Quiz

Here’s another example of a music-based break that would do very well in research.  The Rock and Roll Hall of Fame has a new list of inductees.  Jen and Tim, Star 102.1, Cleveland want to quiz their producer to see if she knows the group based on the song hook.  This is another sing-along, play-along type game for people in cars.  There is no prize involved, yet it still shines because the chemistry of the cast advances the fun, it’s local (because of the Hall of Fame), there is a little character development for the producer, and the show is weaving itself, once again, into the music brand of the station.  I’ve seen breaks like this played in focus groups for listeners – they are always very well evaluated.