Sue and Kendra, Magic 106.7, Boston with Story Calls

Phones drive lots of morning shows. They should.  Inviting listeners to tell their stories is a time-tested treatment to many content choices that helps you form a connection with fans.  But not all questions work for phone topics.  Ask a question with only a yes/no answer (or an A/B choice) works against you.  Role play this – if you propose the question to someone in prep and they have an either/or choice and your only response is “why”, you have a dead end topic.  We are storytellers and that’s what you want in phones.  Case in point is Sue and Kendra, Magic 106.7, Boston who used the passing of actor Richard Chamberlain to launch a topic about unmissable TV shows when we were kids.  You might think this will be nothing more than listeners naming TV programs.  But as you’ll hear, the hosts and callers tell stories, which is where the win appears.  Nostalgia works and stories around that make this score a solid A for the topic and treatment of the content.